Why You Need an Editorial Calendar in Your Business

It is easy to get distracted in business – any business. With so many different functions that a business owner has to deal with on a daily basis, planning your day is critical to success. Even within a direct sales business, planning what you need to do each day in terms of online marketing, social media and blogging can be overwhelming. Using a tool like an editorial calendar can help you become more efficient and plan your marketing strategy.
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There is a free tool that you can use if you are on wordpress with your website. WordPress Editorial Calendar is a great one and I have used it for years. Here is an image of mine. It allows you to add a draft for a specific date and plan out your day/week/month. You can pre-schedule posts and at a glance see what is posting, on what day. You can leave yourself reminders to post to social media networks and any other message that you want. It is very helpful to have a quick visual to plan out your blog posts and other messages.

If you are feeling overwhelmed by blogging and other marketing efforts, create a plan and use it. A planning calendar like this editorial calendar is something you will want to add to your site or at the very least, to your main work calendar.

5 Ideas for Immediate Sales in Your Direct Sales Business

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I think we have all been there a time or two. A hiccup in your cash flow can cause big problems with not only the household situation but also your direct sales business. If you are finding yourself and your business in need of immediate cash flow, check out these 5 ideas to help generate immediate sales.

I think that having a direct sales business is the best type of business to have. You are in control of a business that can generate immediate cash no matter where you are or what you are doing. Give these ideas a try.

1) Book a Party – Find a friend to host it and get on the phone to hold it. Make it fun like pie and coffee at a local restaurant and you will get people there. Got cash and carry products? Bring it all!

2) Have a Clearance Sale – List out all of your products on hand and e-mail out flyers. Get on the phone and call customers to tell them about the sale. Make sure to offer a special deal that each customer will love.

3) Hold a Mystery Party – Host your own party and choose one lucky winner in attendance to be the mystery hostess. She/He will get all of the benefits of hosting the party such as discounts on hostess items, etc. It is fun and you can be really creative.

4) Hold an Open House – Let the folks come to you to shop. Sell your on hand goods and take orders for new products. These work great during holidays or for special events.

5) Hold an Online Party – Harness the power of the internet and hold an online party on Facebook. Create an event and leave it open for 3-7 days. Make sure to invite everyone and have lots of specials and fun deals for your customers.

Creating immediate cash flow is not hard when you think about it. Use one of these ideas to boost your income and maybe it will become a regular event for you.

Tips for Using a Blog in Your Direct Sales Business

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I know that a lot of direct sellers do not bother with a blog or website in their business. I think a lot of them believe that because their local business is doing fine, there is no reason to pay attention to the online portion of their business. Unless the company gives you a website long with the consultant set up, I often wonder how many people add a separate site for their business. I think the percentage is quite low and that is a mistake.

There are many reasons for adding a separate website/blog to your direct sales business. Here are some of my tips for using a blog or website in your direct sales business.

1) You can capture new customers emails and add them to your email list. If you ever decided to change companies, you lose your email list that has been added through your consultant site. By using a website geared for your business, you can route all shopping through your personal website/blog site, including email sign ups. That is very valuable.

2) Add content to your site with blogging tips and tricks about your product line. This is a value added service that can bring in additional new customers and a place to direct current customers and even team mates for ideas and tips.

3) Promotional information can be shared. New hostesses promo’s, kit information, new product launches can all be added to your site with a blog post announcement. Email blasts send the reader to your site for the information.

4) Reach new customers and team mates with a strong online presence. Customers and direct sales consultants want to know that the person that they are working with a professional and know their business. Having a well thought out and strong online presence, you will attract the customers and team members you are looking to add to your business.

5) Use the site for training purposes. If you choose to have a wordpress site, you can actually have separate sections just for your team training articles. This can be a category, page or even private area of your site. Keep everything under one roof for easy access and workability.

I am sure there are more great reasons, but these 5 come to mind directly. Expanding your customer base and team by using a blog for your website is a strong reason to add one to your direct sales business. Need help? I can help with blog installs, management and writing too. Ask me for help with your business blog.

image courtesy of freedigitalphotos.net

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