How to Advertise Your Business Opportunity at a Home Party

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Having a business in the direct sales community means that you are in charge of everything you need to manage, run and market your business. Most people can run and do a decent job managing a business. That takes making calls, placing orders, doing paperwork, handling parties and so on. But when it comes to marketing and advertising the business opportunity, that is where many people come to a screeching halt. I have seen reps literally start spewing everything there is know know about the business when speaking to a potential customer or rep. There is no bigger turnoff than that. Learning how to blend your marketing message into your your parties is something that you can do with some practice.

At a home party, many reps concentrate on product sales and party bookings. By not adding something about joining the business during your party is a missed opportunity for growing your team. That is a loss of income on your part. Growing your team is an excellent way to add more excitement and money into your business. IS that not why you are in business to begin with?

Check out these Tips on How to Market and Advertise Your Business Opportunity at a Home Party

* Include a business opportunity message in your introduction at the party. During your party, let the guests get to know you by telling a story about who you are, why you joined your company and how the company is benefiting you financially. Make it personal and share how you are using the income.

* Throughout the party, drop subtle recruiting messages about every 20 minutes or so. You should be able to do this by mentioning some of the consultant business perks briefly throughout the party presentation. That can be things like sharing what comes in the party kit(s), talking about kit specials, etc.

* Tuck a business flyer or brochure into the party folder each guest receives or into their catalog along with the order form. Often the guest will take it home, read it in private and let the information sink in. They might not be interested right now, but they will have your information for future reference.

* After your presentation there is the ability to add one more drop of your recruiting message and that is with a one-on-one sales pitch when the guest is placing their order with you. Here is a great example of a message you can use –

Sally, I know I have given out a lot of information tonight about my company’s wonderful money-making business opportunity and I just wanted to see if you had any questions now about that information that I can answer for you tonight. If not, please feel free to contact me in the future should you need any additional information or have any questions. Also if your know of anyone that may be interested in my business, here is my business card.

Part of our job, besides selling products and booking parties during the home party setting, is to recruit new members to add to the team. Standing in front of guests that are genuinely interested in your products plus having their undivided attentions is the perfect time to drop several recruiting messages. It is well received by the party guests and hostess.

As you practice the art of how to advertise your business opportunity at all of your home parties, it will become quickly part of your party routine. You will see the payoff by having your recruiting numbers dramatically increase over time.

Not Everyone is Meant to Join Your Direct Sales Business

I think there is a fallacy in the direct sales business as a whole. There are consultants that recruit just for the sake of recruiting; growing their numbers and team. While that is not a bad thing directly, it can turn into a race of sorts. One where you feel that recruiting is the only way to make money in this industry. The bad part is that this method of business building is being taught by many to their downline too. Recruiting and adding members to a team only is not the way to build a strong and successful business.
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I have a policy in my direct sales business. I have always combined personal sales, recruiting and other forms of selling, like fundraising, in my business plan. The reason I do that is so I can build a strong foundation that will pay me in many different ways. If I put all of my eggs into just the team building basket, it can be a very one sided business that is not very stable. There are several reasons for that.

– People come and go in the direct sales industry all the time. If you are building your business based on recruiting only, then you must continually recruit and hit certain numbers each month. Very tiring!

– Recruiting continually means that you are talking to every single person you know, might know or don’t even know – pitching your business to them. This means that you are not able to pre-qualify your leads, you are looking for the warm body only. Just sign on the bottom line – next.

– Not everyone is meant for your business. Yes, it is true! Recruiting a warm body means that you are able to convince people to join but what is the rate of business closures on your team? How many people stay and become a true partner?

Those are the thing I think about when recruiting for my business. I want long term partners. Recruiting is hard work – don’t let anyone tell you other wise. It takes time to develop a team member, teach and groom them. Why waste time trying to recruit people that are not right for this business?

Think about that for a while. The warm body method is not always the right way to build a successful team. Talk to people for sure, but ask questions and make sure they are right for you and you for them. That is what makes a strong team that makes money and grows.

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Welcome Every Order With Gratitude

There are many reps that I have met through the years in direct sales that have issues with the size of orders that they receive. I have heard some complaining that their party was only XX amount or that a customer places a very small order. While we are in business to make money, I welcome every order with thanks and gratitude. What I have learned in my years in direct sales and corporate sales is that every order, no matter the size, makes a difference.
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When you accept a order with grace and thanks, you are opening the door for that customer to come back to you time and again. While their orders may be small, over time frequent orders from the same person will add up to one large order (or More) from one or more other people. I love to have return customers as that truly shows that you give great service and they like you enough to continue to buy from you and maybe even receommend you to others.

Personally, I think that if you are negative about your orders, your orders will start to slow down, you will have booking difficulties and you can watch your business get harder to work.

Be thankful and gracious with every order and enjoy a healthy, happy business for many years to come. What do you think? Do you practice gratitude in your business?

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Direct Sales Tips for Your Home Party Plan Business