Tips for Using a Blog in Your Direct Sales Business

Blog Button - ID-100142095 http://www.freedigitalphotos.net/images/Internet_g170-Blog_Button_For_Blogger_Or_Blogging_Web_Sites_p142095.html
I know that a lot of direct sellers do not bother with a blog or website in their business. I think a lot of them believe that because their local business is doing fine, there is no reason to pay attention to the online portion of their business. Unless the company gives you a website long with the consultant set up, I often wonder how many people add a separate site for their business. I think the percentage is quite low and that is a mistake.

There are many reasons for adding a separate website/blog to your direct sales business. Here are some of my tips for using a blog or website in your direct sales business.

1) You can capture new customers emails and add them to your email list. If you ever decided to change companies, you lose your email list that has been added through your consultant site. By using a website geared for your business, you can route all shopping through your personal website/blog site, including email sign ups. That is very valuable.

2) Add content to your site with blogging tips and tricks about your product line. This is a value added service that can bring in additional new customers and a place to direct current customers and even team mates for ideas and tips.

3) Promotional information can be shared. New hostesses promo’s, kit information, new product launches can all be added to your site with a blog post announcement. Email blasts send the reader to your site for the information.

4) Reach new customers and team mates with a strong online presence. Customers and direct sales consultants want to know that the person that they are working with a professional and know their business. Having a well thought out and strong online presence, you will attract the customers and team members you are looking to add to your business.

5) Use the site for training purposes. If you choose to have a wordpress site, you can actually have separate sections just for your team training articles. This can be a category, page or even private area of your site. Keep everything under one roof for easy access and workability.

I am sure there are more great reasons, but these 5 come to mind directly. Expanding your customer base and team by using a blog for your website is a strong reason to add one to your direct sales business. Need help? I can help with blog installs, management and writing too. Ask me for help with your business blog.

image courtesy of freedigitalphotos.net

How to Advertise Your Business Opportunity at a Home Party

direct sales team http://directsalestalk.com/2014/07/17/how-advertise-your-business-opportunity-home-party/
Having a business in the direct sales community means that you are in charge of everything you need to manage, run and market your business. Most people can run and do a decent job managing a business. That takes making calls, placing orders, doing paperwork, handling parties and so on. But when it comes to marketing and advertising the business opportunity, that is where many people come to a screeching halt. I have seen reps literally start spewing everything there is know know about the business when speaking to a potential customer or rep. There is no bigger turnoff than that. Learning how to blend your marketing message into your your parties is something that you can do with some practice.

At a home party, many reps concentrate on product sales and party bookings. By not adding something about joining the business during your party is a missed opportunity for growing your team. That is a loss of income on your part. Growing your team is an excellent way to add more excitement and money into your business. IS that not why you are in business to begin with?

Check out these Tips on How to Market and Advertise Your Business Opportunity at a Home Party

* Include a business opportunity message in your introduction at the party. During your party, let the guests get to know you by telling a story about who you are, why you joined your company and how the company is benefiting you financially. Make it personal and share how you are using the income.

* Throughout the party, drop subtle recruiting messages about every 20 minutes or so. You should be able to do this by mentioning some of the consultant business perks briefly throughout the party presentation. That can be things like sharing what comes in the party kit(s), talking about kit specials, etc.

* Tuck a business flyer or brochure into the party folder each guest receives or into their catalog along with the order form. Often the guest will take it home, read it in private and let the information sink in. They might not be interested right now, but they will have your information for future reference.

* After your presentation there is the ability to add one more drop of your recruiting message and that is with a one-on-one sales pitch when the guest is placing their order with you. Here is a great example of a message you can use –

Sally, I know I have given out a lot of information tonight about my company’s wonderful money-making business opportunity and I just wanted to see if you had any questions now about that information that I can answer for you tonight. If not, please feel free to contact me in the future should you need any additional information or have any questions. Also if your know of anyone that may be interested in my business, here is my business card.

Part of our job, besides selling products and booking parties during the home party setting, is to recruit new members to add to the team. Standing in front of guests that are genuinely interested in your products plus having their undivided attentions is the perfect time to drop several recruiting messages. It is well received by the party guests and hostess.

As you practice the art of how to advertise your business opportunity at all of your home parties, it will become quickly part of your party routine. You will see the payoff by having your recruiting numbers dramatically increase over time.

Not Everyone is Meant to Join Your Direct Sales Business

I think there is a fallacy in the direct sales business as a whole. There are consultants that recruit just for the sake of recruiting; growing their numbers and team. While that is not a bad thing directly, it can turn into a race of sorts. One where you feel that recruiting is the only way to make money in this industry. The bad part is that this method of business building is being taught by many to their downline too. Recruiting and adding members to a team only is not the way to build a strong and successful business.
successful team http://directsalestalk.com/2014/05/05/everyone-meant-join-direct-sales-business/
I have a policy in my direct sales business. I have always combined personal sales, recruiting and other forms of selling, like fundraising, in my business plan. The reason I do that is so I can build a strong foundation that will pay me in many different ways. If I put all of my eggs into just the team building basket, it can be a very one sided business that is not very stable. There are several reasons for that.

– People come and go in the direct sales industry all the time. If you are building your business based on recruiting only, then you must continually recruit and hit certain numbers each month. Very tiring!

– Recruiting continually means that you are talking to every single person you know, might know or don’t even know – pitching your business to them. This means that you are not able to pre-qualify your leads, you are looking for the warm body only. Just sign on the bottom line – next.

– Not everyone is meant for your business. Yes, it is true! Recruiting a warm body means that you are able to convince people to join but what is the rate of business closures on your team? How many people stay and become a true partner?

Those are the thing I think about when recruiting for my business. I want long term partners. Recruiting is hard work – don’t let anyone tell you other wise. It takes time to develop a team member, teach and groom them. Why waste time trying to recruit people that are not right for this business?

Think about that for a while. The warm body method is not always the right way to build a successful team. Talk to people for sure, but ask questions and make sure they are right for you and you for them. That is what makes a strong team that makes money and grows.

image courtesy of freedigitalimages and stockimages

Direct Sales Tips for Your Home Party Plan Business