Tips for Using Lead Boxes in Home Based Businesses

Offline marketing is still a very important part of our business as a direct sales professional. While much of our business has transformed to being online, being a powerhouse in your local market is an important part of being a well rounded consultant and an effective leader for others. Many consultants have used a lead box successfully in the local market, including myself. Let’s look at some tips for success using a lead box.
Marketing Plan On Screen Shows Marketing Strategies by Stuart Miles and freedigialphotos

Tips for Using Lead Boxes in Home Based Businesses

First, we need to look at what a lead box is. A lead box is a cardboard or Lucite box where an interested person can drop their information for a call back or contact from you. Usually a pre-printed questionnaire or tablet is attached so the interested party can fill out their name, contact info and then check mark what type of contact they want from you.

So in terms of using these lead boxes successfully, you need a few things to encourage use.

1) Think about what information you want from the contact. Are you looking for email contact, phone or mailing? Specific questions you want answers to? Create an info tear-off sheet reflecting what you want to know. Do not make it too long. Short and sweet is the best.

2) Place the lead box in shops or places where you know the owner personally. You will need to monitor the box and sheets often

3) Only place the boxes in relevant places. For instance, if you are in a beauty business, look for clothes shops, shoes shops, accessory shops, hair and nail shop, etc. to place your boxes.

4) Maintain your boxes and remove the leads several times a week. Leave one or two in there to encourage others to use them.

5) Think about offering a giveaway of some sort to encourage the use of the lead box. Most reps find this works well. A monthly giveaway is easy to manage.

6) Make sure to let those signing up know on the form that using the form is their authorization to add them to a mailing list or email list. Always be up front!

7) Use these at vendor events,craft shows, etc. that you attend to add to your contact list.

Using lead boxes in your home based business can be an effective tool depending on how you manage the boxes. They are a great way to find more local contacts for parties and mailing lists. I have found these boxes online and at Staples. Why not give them a shot in your offline marketing efforts for your business.

image from stuart miles and freedigitalphotos

Why You Need an Editorial Calendar in Your Business

It is easy to get distracted in business – any business. With so many different functions that a business owner has to deal with on a daily basis, planning your day is critical to success. Even within a direct sales business, planning what you need to do each day in terms of online marketing, social media and blogging can be overwhelming. Using a tool like an editorial calendar can help you become more efficient and plan your marketing strategy.
editorial calendar http://directsalestalk.com/2014/09/08/why-editorial-calendar-business/
There is a free tool that you can use if you are on wordpress with your website. WordPress Editorial Calendar is a great one and I have used it for years. Here is an image of mine. It allows you to add a draft for a specific date and plan out your day/week/month. You can pre-schedule posts and at a glance see what is posting, on what day. You can leave yourself reminders to post to social media networks and any other message that you want. It is very helpful to have a quick visual to plan out your blog posts and other messages.

If you are feeling overwhelmed by blogging and other marketing efforts, create a plan and use it. A planning calendar like this editorial calendar is something you will want to add to your site or at the very least, to your main work calendar.

5 Ideas for Immediate Sales in Your Direct Sales Business

sale blocks http://directsalestalk.com/2014/07/28/5-ideas-immediate-sales-direct-sales-business/
I think we have all been there a time or two. A hiccup in your cash flow can cause big problems with not only the household situation but also your direct sales business. If you are finding yourself and your business in need of immediate cash flow, check out these 5 ideas to help generate immediate sales.

I think that having a direct sales business is the best type of business to have. You are in control of a business that can generate immediate cash no matter where you are or what you are doing. Give these ideas a try.

1) Book a Party – Find a friend to host it and get on the phone to hold it. Make it fun like pie and coffee at a local restaurant and you will get people there. Got cash and carry products? Bring it all!

2) Have a Clearance Sale – List out all of your products on hand and e-mail out flyers. Get on the phone and call customers to tell them about the sale. Make sure to offer a special deal that each customer will love.

3) Hold a Mystery Party – Host your own party and choose one lucky winner in attendance to be the mystery hostess. She/He will get all of the benefits of hosting the party such as discounts on hostess items, etc. It is fun and you can be really creative.

4) Hold an Open House – Let the folks come to you to shop. Sell your on hand goods and take orders for new products. These work great during holidays or for special events.

5) Hold an Online Party – Harness the power of the internet and hold an online party on Facebook. Create an event and leave it open for 3-7 days. Make sure to invite everyone and have lots of specials and fun deals for your customers.

Creating immediate cash flow is not hard when you think about it. Use one of these ideas to boost your income and maybe it will become a regular event for you.

Direct Sales Tips for Your Home Party Plan Business