How to Use Craft Shows to Promote Your Business

One of the best things about owning your own business is the freedom to market and promote it however you choose. Whether you are in a business where you hand craft your own products or you rep for someone else, such as a direct sales business or something similar, finding the right place to market your product is critical to the success of your business.

Depending on your market area, using craft shows and similar marketing opportunities might be just what you need. A craft show gives you the unique opportunity to put yourself directly in face to face contact with potential customers and clients. You’re able to speak one-on-one with them find out their wants and needs so that you’re better able to market to those desires.

How to Use Craft Shows to Promote Your Business


How to Use Craft Shows to Promote Your Business

Most people go into a craft show with the idea that they are going to sell all of their merchandise. Granted that may be their goal for that show. But if you look at and focus just on the sales, I think you’re missing a big area of promotion that you could be tapping into.

There are many people that just simply walk by your booth if they are not interested in the product that you happen to have. By not stopping and talking with them you have missed a marketing opportunity for promoting your business.

So how do you engage them?

Ask questions to find out what people are looking for what are they interested in. Offer your business card with a discount attached. Tell them about other shows you may be participating in. If they’re interested in purchasing but don’t maybe don’t have the funds, see if they want to be added to your email marketing list for future shows, sales, discounts etc.

Don’t miss a golden opportunity to speak one-on-one to people walking by your booth. If you truly want to reach your target market and grow your business, you have to get out into the public and using a craft show is a wonderful way to do that.

Make sure that that shows you to participate in are related to your type of business and not just random show that happens to be around for the best results.

Unique Locations for Selling Your Direct Sales Products

In order to make a difference in your direct sales business, you have to be willing to do what other people don’t or won’t do. That includes being unique in your business. From sales and marketing to leadership and recruiting, thinking outside the box can really improve your business.

One of the things that can make a big difference in your sales is finding unique locations and activities to sell your products. If your business is a party plan, don’t restrict yourself to just traditional parties. Look around and start finding what your competition is not doing.

Unique Locations for Selling Your Direct Sales Products

Here are some unique locations and activities to try:

* County Fairs – group together with others on your team
* Farmers Markets – if you have a product fitting
* Consignment Shops – if allowed by your company
* Facebook Groups
* Online Parties
* Out of Your Trunk
* Door to Door
* Gift Baskets
* Where Guys Work – especially around holidays
* Open Houses – Make it a party once or twice a year
* Local Craft Shows
* Small Business Events

This is just a few from the top of my head. What unique locations have you used to sell product? Share with us below.

Organize Your Direct Sales Business and Get on Track

Let’s face it. There is a ton of work involved in running your own business. Even if it is a direct sales business, the more involved you are with sales, marketing, recruiting, leadership, and a host of other duties, the more organized you will have to be.

Finding a good system just got easier! Check out this Direct Sales Business Binder Template kit is filled with documents designed to keep your business on track. Especially designed with the Direct Sales consultant and your business in mind, all you have to so is print the templates you need, as you need them.

Direct Sales Business Binder Template kit

Most of the templates are editable, allowing you the option of typing in your information and either printing it off, or storing it on your computer! All templates are colorful and match one another, and where appropriate, a motivational quote is featured at the bottom of each page.

This set comes with 35 different templates that you can use anywhere, anytime. Here are just a few examples:

Daily Planner
Weekly Goals
Monthly Stats
Hostess Coaching Planner
Lead Tracker
Downline
Expense Tracker
Milage tracker

and so many more!

Save time and make more money being focused and on track. Check it out today!